Google contains a new code to fight piracy

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NEW DELHI: managing piracy and copyright problems within the digital world is hard business, however Google claims to own discovered a executable formula with its YouTube targeted ContentID for audio and video, at the same time as visual design still remains a challenge. "We get around three million notices day by day from copyright house owners. and that we method those on the average in lower than six hours," Fred Von Lohmann, legal director for copyright at Google, told.

"We're quite pleased with our ability to method these notices quickly. it is a cooperative method with copyright house owners. They acumen to send North American country notices in a very method we are able to quickly method them," he said. in step with Google's transparency report, it received eighty eight,168,206 copyright removal or takedown requests for search in July, over 2.8 million requests every day. Google conjointly uses an automatic identification system referred to as ContentID on its video-sharing web site YouTube to alter copyright problems.

If a person uploads an original video or audio to You-Tube, Google will create a "fingerprint" or unique ID for the upload. The system can detect if the same print or content has been uploaded by another user anywhere, and will alert the original copyright owner. The owner can then either decide to block, monetise or let go of the user uploading their original content. YouTube's ContentID system handles 98% of content management on YouTube and has generated over $2 billion for copyright owners who have chosen to monetise their content.

While Google has found a way to deal with copyrights issues over video and music content, Lohmann said other content such as original artwork is trickier and it is trying to improve its processes to address those issues. "I agree that that is a more difficult problem," he said. The video and audio systems are quite advanced, but for visual artists, copyright issues are sorted through notice and takedown. Artists can also submit a photograph of their work in image search and Google can identify where that photograph appears online.

On the question of how Google deals with issue of original content owners asking for takedown of parodies, Lohmann said those are subjective issues. A case in point was when an Indian film production house took down a standup comedy group's spoof on one of their upcoming films. Does YouTube or the law provide for some seconds of original footage to be used in such parodies?

Posted By: Deepti          Views: 590                  

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