Bhopal: The campaign tells teens not to get bogged down by pimples
Bhopal, August 18, 2017: Himalaya Purifying Neem Face Wash, India's leading face wash brandrolled out the second phase of its pan-India campaign 'My First Pimple' inRadcliffe School,Bhopaltoday.'My First Pimple' is a unique campaign that aims to connect with teenagers with an intent to tackle emotional and physical challenges faced by them during their growing-up years including pimples.
Research highlights that teenagers tend to get conscious about their appearance and avoid socializing because of pimples. The campaign aims at helping young girls overcome these issues and instills a sense of confidence as pimples are just a part of growing up and every teenager has been through it.
For the campaign, Himalayahas associatedwith a group of successful women influencers from different walksof life to conduct interactive sessions for young schoolgirls. These influencerswill share their personal stories and encouragesgirls to focus on bigger goals.
The Bhopal event saw huge participation of approx. 400 teenage girls. Renowned model and Femina Miss India Finalist, ZoyaMirza was the special guest speaker at the event. Through an engaging session,Zoya connected with the young girls and narrated her story of tackling emotional and physical challenges she experienced during puberty and encouraged girls to overcome their fears. PrashantTripathi, Area Sales Manager, Madhya Pradesh – The Himalaya Drug Company was also part of the event.
Speaking about her association with the initiative, ZoyaMirzasaid, "My teenage days were no different, pimples were a problem and I was always conscious about my appearance. Today when I look back, it all seems so trivial. I feel fortunate to have the opportunity to connect with these young girls and share my experience with them. I hope this session helps build their confidence and motivates them to focus on their goals and desires."
Speaking on the initiative, PrashantTripathi, Area Sales Manager, Madhya Pradesh – The Himalaya Drug Companysaid, 'My First Pimple’is a unique initiative that focuses on addressinghow pimple problems impact a teens' self-esteem. In the previous leg of the campaign, we received an overwhelming response and this year we hope to keep up the trend by sharing more inspiring stories."
"As a leading Face Wash brand in the country, our endeavorhas always been on providing 'Pimple Free Healthy Skin' to teenagers. For teenagers, it is a challenging phase where their body goes through countless changes and the whole transition can often be very confusing. In addition, teasing and bullying over physical appearance can impact a girl's confidence and self-esteem. We want to reassure teenagers that pimples are just a part of their growing-up years and there are bigger challenges in life that they need to focus on."
In its second leg this year, 'My First Pimple' has already been executed in Indore and will be executed across five more cities includingNagpur, Jaipur, Surat, Varanasi and Guwahati.
Just like Bhopal, each city will have a social figure who will interact with the young girls and focus on overcoming skin concerns, by narrating their own journey of seeking confidence and success.This on-ground initiative will be supported by a digital campaign to connect with teens and create conversations at a national level.
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