Apple in Talks to Use Google’s Gemini AI to Revamp Siri
Apple is reportedly in early discussions with Google to integrate its Gemini AI model into a redesigned version of Siri
prativad Apple is reportedly in early discussions with Google to integrate its Gemini AI model into a redesigned version of Siri, signaling a major shift in the tech giant’s artificial intelligence strategy. According to multiple reports, Apple has approached Google about licensing a customized version of Gemini to serve as the foundation for Siri’s next-generation capabilities, expected as early as next year.
Stock Market Reaction
News of the talks sparked a positive response from investors, with Apple shares rising around 1.5% and Alphabet (Google’s parent company) gaining over 3% in trading. Analysts see this potential partnership as a significant step forward for Apple, which has faced criticism for falling behind rivals in the fast-moving AI race.
Competitive Landscape
While Google has already begun embedding Gemini into its Pixel and Galaxy devices — enabling advanced features like proactive assistance and contextual responses — Apple’s Siri has often been viewed as stagnant. A tie-up with Google could give Apple the ability to leap forward without the delays of building comparable technology fully in-house.
Strategic Implications
Traditionally, Apple has prided itself on developing its core technologies internally, but outsourcing Siri’s intelligence to a rival like Google would represent a notable shift in approach. Insiders suggest the company is also exploring discussions with other AI players such as Anthropic (Claude) and OpenAI (ChatGPT), while continuing work on its own internal models code-named “Linwood” and “Glenwood.”
What’s Next
Industry watchers say Apple has not yet made a final decision, but the move underscores the urgency it feels to revamp Siri and stay competitive in the era of generative AI. If the deal goes through, iPhone users could see a vastly more capable Siri by 2026 — one that integrates context-awareness, deeper personalization, and more powerful cross-app interactions.
Bottom Line: Apple’s talks with Google highlight both the growing pressure to catch up in AI and a willingness to rethink its long-standing preference for in-house development. A Gemini-powered Siri could mark one of the biggest upgrades in Apple’s ecosystem in years.
